High member trust makes association events powerful sponsor platforms when sales focus on credible engagement, not just visibility.
Learn More
Associations boost retention by delivering differentiated value, trusted guidance, and human-centered experiences that build lasting loyalty.
NAMSS refreshed its annual conference with member-driven changes, leading to a 20% increase in attendance.
ACN redesigned its member experience to meet evolving needs, deepen connections and deliver practical value.
LMA built a Europe Region to connect globally, meet a rising demand, and lay the groundwork for lasting engagement.
ASHE modernized its advertising strategy with targeted digital content and expanded sponsor engagement.
The National Demolition Association (NDA) increased its membership through the establishment of two new local NDA chapters.
The International Nursing Association for Clinical and Simulation Learning partnered with Smithbucklin to grow membership 16% in under two years.
Use empathetic journey mapping to create a high-value attendee experience.